Privacy Policy for Makromat

Last updated: 2025-05-30

1. Introduction

This privacy policy explains how Novamitech AB ("we", "us", "our") collects, uses, and protects your personal information when you use the Makromat mobile application ("App"). This policy applies to all versions of the app, including free and premium features.

Contact Information:
Novamitech AB
Email: michael@makromat.app
Website: makromat.app

2. Information We Collect

2.1 Information You Provide Directly

  • Account Information: Username, email address, password
  • Profile Information: Age, gender, height, weight, activity level, health goals
  • Nutrition Data: Recipes, meals, calorie intake, macronutrient data
  • User Content: Recipes you create, ingredients you add, comments
  • Subscription Information: Payment history, subscription status, billing address
  • Communication: Feedback, support requests, messages to us

2.2 Information We Collect Automatically

  • Device Identifiers: Unique device ID, IP address, operating system
  • Usage Statistics: Features used, time in app, navigation patterns
  • Technical Information: App version, device model, screen resolution
  • Error Reports: Crash reports, performance data for app improvement
  • Location Data: Only with your permission, for local features

2.3 Information from Third Parties

  • App Store Information: Purchase history, subscription status from Apple/Google
  • Social Media: If you choose to connect your account (name, profile picture)
  • Analytics Data: Anonymized usage statistics from analytics services

3. How We Use Your Information

3.1 Core Service Functions

  • Provide and maintain the Makromat app
  • Create and manage your user account
  • Calculate nutritional content and calorie intake
  • Save your recipes and dietary preferences
  • Sync data across your devices

3.2 Subscriptions and Payments

  • Process subscriptions and payments
  • Provide access to premium features
  • Send billing confirmations
  • Manage subscription renewals and cancellations
  • Prevent fraud and unauthorized use

3.3 Improvement and Personalization

  • Personalize your app experience
  • Provide recommendations based on your preferences
  • Analyze usage patterns to improve the app
  • Develop new features and services

3.4 Communication

  • Provide customer service and support
  • Send important notifications about your subscription
  • Inform about app updates and new features
  • Send security notifications and service updates

4. Information Sharing

4.1 We DO NOT share your personal information with third parties for marketing

4.2 We may share information in the following limited cases:

  • With your explicit consent: When you explicitly approve sharing
  • Service Providers: With trusted partners who help us operate the app (hosting, payments, analytics) under strict confidentiality agreements
  • Legal Requirements: When required by law, court order, or government regulation
  • Business Transactions: In case of merger, acquisition, or sale of our assets
  • Safety Protection: To protect our rights, property, or safety
  • Anonymized Data: Aggregated, de-identified statistics for research and development

5. Community Features and Public Information

When you use our community features:

  • Public Recipes: Recipes you choose to share become available to other users
  • Username: Your username may be displayed in connection with your contributions
  • Comments and Ratings: Can be seen by other users
  • Control: You can change visibility or remove your contributions at any time
  • Moderation: We reserve the right to remove inappropriate content

6. Data Security and Protection

We implement comprehensive security measures to protect your information:

6.1 Technical Measures

  • End-to-end encryption for sensitive data
  • Secure HTTPS connections for all data transmission
  • Regular security updates and patches
  • Intrusion detection and firewall protection
  • Secure data storage on certified servers

6.2 Organizational Measures

  • Limited access to personal information on a "need-to-know" basis
  • Regular security audits and penetration testing
  • Staff training on data security and privacy
  • Incident response procedures for security breaches

7. Data Storage and Retention

7.1 Storage Periods

  • Active Accounts: Data is stored as long as your account is active
  • Inactive Accounts: Data may be retained for up to 3 years after last login
  • Subscription Data: Payment history retained according to accounting legislation (7 years)
  • Support Communication: Retained for 2 years for quality assurance
  • Anonymized Data: May be retained indefinitely for research

7.2 Data Deletion

You can request to have your data deleted at any time. We will:

  • Delete your personal information within 30 days
  • Retain only data required by law
  • Anonymize data used for statistics
  • Notify you when deletion is complete

8. Your Rights Under GDPR

You have the following rights regarding your personal information:

8.1 Basic Rights

  • Right to Information: To receive information about how we process your data
  • Right of Access: To obtain a copy of all your personal information
  • Right to Rectification: To correct inaccurate or incomplete information
  • Right to Erasure: To have your information deleted ("right to be forgotten")
  • Right to Restriction: To limit the processing of your information

8.2 Advanced Rights

  • Right to Data Portability: To receive your data in a structured, machine-readable format
  • Right to Object: To object to processing based on legitimate interests
  • Rights Regarding Automated Decision-Making: Protection against decisions based solely on automated processing

8.3 How to Exercise Your Rights

Contact us at michael@makromat.app with "GDPR Request" in the subject line. We will respond within 30 days.

9. Cookies and Tracking Technology

9.1 What We Use

  • Necessary Cookies: For login and basic functionality
  • Preference Cookies: To remember your settings
  • Analytics Cookies: To understand how the app is used
  • Performance Cookies: To optimize app performance

9.2 Your Control

You can manage cookies through:

  • App settings for analytics and personalization
  • Your device's system settings
  • Contact us to opt-out from non-essential tracking

10. Children and Minors

10.1 Age Restrictions

  • Our app is not intended for children under 13 years old
  • We do not knowingly collect information from children under 13
  • If we discover such data, we delete it immediately
  • Parents can contact us to request deletion of their child's data

10.2 Protection for Teens (13-18 years)

  • Extra caution with health-related information
  • Limited data sharing and marketing
  • Parents can request insight into teen's account activity

11. International Data Transfers

Your data may be processed outside the EU/EEA to provide our services:

  • Security Safeguards: We only use providers with adequate data protection
  • Standard Contractual Clauses: For transfers to countries without adequate protection level
  • Certifications: We work with partners who have Privacy Shield or similar certifications
  • Data Residency: We strive to store EU user data within the EU when possible

12. Changes to Privacy Policy

12.1 Update Process

We may update this privacy policy to:

  • Reflect changes in our services or features
  • Comply with new legal requirements or guidelines
  • Improve clarity and transparency
  • Include feedback from users and regulatory authorities

12.2 Change Notifications

For significant changes, we will:

  • Send email notification to registered users
  • Display notifications in the app
  • Update the last modified date
  • For substantial changes: request new consent when required

13. Contact and Questions

13.1 General Privacy Questions

Email: michael@makromat.app
Subject: Privacy Questions
Company: Novamitech AB
Website: makromat.app

13.2 GDPR-Specific Requests

To exercise your GDPR rights, use the subject line "GDPR Request" and include:

  • Your email address linked to the account
  • Type of request (access, rectification, deletion, etc.)
  • Identity verification (we may request additional verification)

14. Complaints and Supervision

14.1 Internal Process

If you are dissatisfied with how we handle your personal information:

  1. Contact us first to resolve the issue directly
  2. We will investigate and respond within 30 days
  3. If you are not satisfied, you can escalate as described below

14.2 External Supervision

You have the right to file a complaint with:

  • Sweden: The Swedish Authority for Privacy Protection (IMY)
  • EU/EEA: Your local data protection authority
  • Contact IMY: imy.se or 08-657 61 00

15. Final Provisions

This privacy policy forms an integral part of our End User License Agreement (EULA). By using Makromat, you accept both the EULA and this privacy policy.

In case of conflict between this policy and other documents, this privacy policy takes precedence regarding the processing of personal information.